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Branding Project - Sahn Thai

Sahn Thai Dining & Lounge

Business Identity

The concept

The name 'Sahn Thai' derives from the combination of the word substance (sahn) and Thai, together it sounds like 'santai', pronouns as /sən-tī/. The word 'santai' in Malay, meaning relaxing; lounge.

This restaurant serves absolutely Thai cuisine, thus it befits the tagline of 'Uniquely Siam'.

The logo

Maroon color represents spices, while the accompanying brownish gold color symbolize how precious and valued the cuisine is.

The gold ornament is unique to Thai culture. Along with, the typography 'Sahn Thai' is a modified typeface reflecting the Thai script whereby almost each letter ended with a circle.





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About author: Shafiq Zikzin

I’m Shafiq Kamal, a freelance graphic designer in Gombak, Kuala Lumpur. I specialize in small and large format design, ranging from a tiny business card, letterhead, flyer to the large banner. Apart from print design, I do online ads design for social media as well. I’ve used my experience in graphic design to help clients bring their brand and ideas to life. I enjoy working with small businesses and any individual that’s also passionate about what they do.

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