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Volkswagen Drive Carefully





























Volkswagen’s Responsible Driving campaign in Argentina was given a nudge with this award-winning print advertising campaign by DDB Argentina. “Swing”, “Stairs” and “Pool”, the winners of a Gold Press Lion (campaign) at Cannes International Festival of Creativity, show children heading precariously towards injury around the home, at 7 km/h, 9 km/h and 12 km/h. “Drive Carefully!”

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