The designer, named Jeseok Yi, a.k.a. Jeski, employs a startling analogy to describe his talent and ultimate purpose. “Using a knife as a metaphor, I’ve always focused on sharpening it rather than what to do with it. Some knives kill but some save by a doctor’s hands. I’m always thinking how dangerous professional talent is when used in the wrong way.” And, Jeski confesses, he’s still searching to find the answer to “why I live and what would make my life meaningful.” To this end, his works are aimed more toward aiding the unfortunate. “I thought making poor people happy might have a much bigger impact than making happy people a bit happier,” he says, which is why there are many non-profit organizations on his client list, such as the Red Cross, World Vision, and the Salvation Army.
