Sahn Thai Dining & Lounge
Business Identity
The concept
The name 'Sahn Thai' derives from the combination of the word substance (sahn) and Thai, together it sounds like 'santai', pronouns as /sən-tī/. The word 'santai' in Malay, meaning relaxing; lounge.
This restaurant serves absolutely Thai cuisine, thus it befits the tagline of 'Uniquely Siam'.
The logo
Maroon color represents spices, while the accompanying brownish gold color symbolize how precious and valued the cuisine is.
The gold ornament is unique to Thai culture. Along with, the typography 'Sahn Thai' is a modified typeface reflecting the Thai script whereby almost each letter ended with a circle.